This is how magazines were supposed to work on the iPad when the tablet was launched over a year ago.

Now that Apple finally allows magazine subscriptions through the App Store, Condé Nast has negotiated a deal that lets you subscribe to The New Yorker for $59.99 per year. (That’s $10 cheaper than the print subscription.)

Even better, current print subscribers get full access to the iPad edition at no extra charge. Before, the only way to get the New Yorker on your iPad was to pay $4.99 per issue, even if you were already a print subscriber.

It’s about time! I’m not saying this is going to fix all of print’s problems, but it certainly will make things easier & cheaper for readers — which could lead to more subscribers. Slowly but surely the print industry is figuring out digital.